Coronavirus! You may be fed up with hearing about it but it’s here to stay; affecting business operations across the globe! With Coronavirus spreading at an alarming rate, now is the time for companies to implement measures to mitigate its impact.
Two weeks home isolation?
Many of us will now be at home, either working from home or in self-isolation for the next few weeks. That means we will be glued to our phones and tablets, online shopping will increase and Google usage will boom! Therefore now is the time to act and review your digital marketing efforts.
Now is the perfect time to fine-tune your company’s visibility and digital marketing strategy.
No matter your profession or industry, if you shift just a small fraction of your budget to online marketing it would translate into a massive growth in brand awareness and lead generation following our return to normality.
Plumber? Set up a YouTube channel and film some DIY ‘How-To’ videos. Estate Agent? Create virtual online property tours. E-Commerce? Utilise Paid Google and Social Media to reach your target audience.
Now is the perfect time to fine-tune various features of your company’s visibility and digital marketing strategy:
- Website content – Ensuring that it contains the right marketing messages with the right call for action.
- SEO – Checking your current website organic search rankings and optimise them for search engines to improve the quality and quantity of your web traffic.
- Content marketing – Using this opportunity to generate ideas for new blog posts and to start writing the next newsletter for your customers.
- Press releases and articles – Thinking of topics you can inform the media and your clients about and writing professional articles.
- Marketing materials – Preparing presentations, brochures and other marketing materials.
- Social media engagement – Strategise how you can improve social media engagement and writing new case studies, white papers and professional articles.
- Video – Drafting the storyline for your next video. Move face to face meetings to online webinars and Facetime calls.
At Gray Media we will work closely with you to create digital marketing solutions that suit you (and your wallet) and not us. Get in touch with us today to start your project. Fail to prepare… prepare to fail.
Start your project today – Get in touch.